Step 3: Pain Points
Once you have the events organized in a timeline, use this broad view to identify points in the process that require attention. These can be bottlenecks, manual steps that require automation, missing documentation, or missing domain knowledge.
It’s important to make these inefficiencies explicit so that it will be easy to return to them as the EventStorming session progresses, or to address them afterward. The pain points are marked with rotated (diamond) pink sticky notes, as illustrated in Figure 12-4.
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Figure 12-4. A diamond-shaped pink sticky note, which points to an aspect of the process that requires attention: missing domain knowledge about how the airfare prices are com‐ pared during the booking process
Of course, this step is not the only opportunity to track pain points. As a facilitator, be aware of the participants’ comments throughout the process. When an issue or a concern is raised, document it as a pain point.